William M. Adams, PhD, ATC

Assistant Professor, Department Of Kinesiology

Director, Athletic Training Program

University of North Carolina Greensboro


William Adams is currently an Assistant Professor and Director of the Athletic Training Program at the University of North Carolina Greensboro. William has been a licensed Athletic Trainer since 2010 and has worked clinically in collegiate and secondary school settings. He also has clinical experience with mass medical events such as the Boston Marathon, Marine Corps Marathon, Vermont City Marathon, Lake Placid Ironman, Beach to Beacon Road Race and Falmouth Road Race, where he has successfully treated more than 40 cases of exertional heat stroke.

Dr. Adams’ research interests are focused on investigating various facets of exertional heat stroke, maximizing athletic performance in the heat and preventing sudden death in sport and physical activity. Particularly, his interests lie in identifying strategies to optimize the prevention, treatment and recovery of exertional heat stroke, examining the influence of hydration and thermal stress on exercise recovery, and utilizing wearable technology to quantify performance and recovery. He has been either a lead or co-author on over 30 publications in both peer-reviewed scientific journals and edited textbooks on topics related to exertional heat stroke, maximizing athletic performance in the heat and preventing sudden death in sport and physical activity.

Dr. Adams received his bachelor’s degree in Athletic Training at the University of Wisconsin-Madison, his master’s and doctoral degrees in Exercise Science at the University of Connecticut in 2012 and postdoctoral fellowship at the University of Connecticut.

William Adams
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